12TH ANNIVERSARY SHOW

Originally broadcast on WNIB
Saturday, April 24, 1982

We’ll say “Thanks for listening” for the past 12 years with a program dedicated to those people who made all radio shows possible —the sponsors! Throughout the afternoon we’ll tune in to a dazzling array of vintage radio commercials . . . for automobiles, cigarettes, foods, soaps, etc. You’ll hear sounds that you haven’t heard for many years and there’ll be fun for everyone as we dial back in time. Plus, we’ll have three complete programs that best display the use of the “intergrated” commercial:

FIBBER MC GEE AND MOLLY (3-14-44) Jim and Marion Jordan as the folks at 79 Wistful Vista. The McGees decide to hire a maid and Beulah agrees to work for them one day a week. Marlin Hurt appears as Beulah, Arthur Q. Brian is Doc Gamble, Ransom Sher­man is Wellington, Marion Jordan as Teeney, with the King’s Men and Billy Mills and the orchestra. Harlow Wilcox does a masterful job, as usual, selling the sponsor’s product. Johnson’s Wax, NBC. (10:42; 12:53; 6:37)

PHIL HARRIS-ALICE FAYE SHOW (9-25-49) Phil’s sponsor gives him an office in the Rexall Building and Phil has an idea to help out with the Rexall One Cent Sale. Cast includes Walter Tetley, Robert North, Elliott Lewis, and Gale Gordon as Mr. Scott, the sponsor. Rexall, NBC. (11:00; 10:35; 7:50)

JACK BENNY PROGRAM (1-2-49) It’s the first day at the new network as Jack and the gang move to CBS. Mary Livingstone, Eddie “Rochester” Anderson, Frank Nelson, Mel Blanc, Phil Harris, Dennis Day, Artie Auerbach, Don Wilson and the Sportsmen Quartet. The Sportsmen and Jack have great fun with the commercial and Mel Blanc does his famous “Maxwell” bit! Lucky Strike Cigarettes, CBS. (7:35; 14:25; 6:40)